Brotox (botox for men) represents the changing face of cosmetic surgery for men. Whether you want to look good for your job, social life, or even social media snaps; there are plenty of reasons why men care about their appearance. And this might be behind the recent trend of cosmetic procedures for men. Just look at the stats – recent research (https://www.prnewswire.com/news-releases/mens-personal-care-market-to-reach-166-billion-globally-by-2022-allied-market-research-597595471.html) tabbed the men’s cosmetics industry to attain a value of $166 billion by the year 2020.
So in this blog, we get underneath the skin (no pun intended) of this recent phenomenon, and ask how and why it is happening.
Being the best you can be
There might have been a shift in the perception of cosmetic products from a male standpoint. Instead of cosmetic procedures being seen as connected to vanity, there seems to be an acceptance that anti-wrinkle treatment and dermal fillers allow men over the age of 30 to look their very best. Could men who are considered more handsome or presentable be handed more desirable job positions, or even command higher salaries? This could be true, especially where client-facing roles are concerned. And what about social media? So much of what we post on Instagram and Facebook is based around images, that men just want to look their best in photos they show to their friends.
A ‘coming of age’
This might be the best time ever to consider a male cosmetic treatment, because from lip fillers to non-surgical facelifts, there are a range of superb non-invasive techniques to choose from. These kind of procedures leave less traces than forms of surgery which are more drastic, and take less time, too. Treatments such as botulinum toxin procedures just require a simple injection, and are able to relax the muscles in the face which can lead to reduced muscle contractions and a smoother complexion as a result, while still looking masculine and natural.
Cosmetics on your lunch break
Some men might not want to have to devote an afternoon to visiting the spa, and so many of the ‘lunch break procedures’ now available can appeal for their swiftness and convenience. Treatments such as dermal fillers rarely take longer than an hour and are associated with minimal to no down time. Your doctor will see you for a thorough consultation first to discuss what is most appropriate for you.
It seems there has never been a better time to be a man who cares about your appearance!